Skip to content
  • For Brands
  • Submissions
  • Disclaimer
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Architecture
  • Design
  • Brands
  • Furniture
  • Interiors
  • Outdoors
  • Trade Shows
    • Salone del Mobile Milano
    • Imm Cologne
    • Maison Objet
  • Events
  • About us
    • Disclaimer
  • Contact
    • For Brands
    • Submissions
    • Write for Us
Red Dot Design Award 2022 for Doga Relax
  • Awards
  • Outdoor Furniture

Red Dot Design Award 2022 for Doga Relax

  • Andrew
  • April 9, 2022
  • 0
Red Dot Jury selects the year’s best products – the winners of the Red Dot Award: Product Design 2022 have been chosen
  • Awards

Red Dot Jury selects the year’s best products – the winners of the Red Dot Award: Product Design 2022 have been chosen

  • Andrew
  • April 9, 2022
  • 0
Exciting Developments Planned for theMART in 2022 and Beyond
  • Neocon Chicago

Exciting Developments Planned for theMART in 2022 and Beyond

  • Andrew
  • February 27, 2022
  • 0
Maison & Objet Paris annonces Philippe Brocart withdrawal from his position as Managing Director
  • Maison Objet
  • Trade Shows

Maison & Objet Paris annonces Philippe Brocart withdrawal from his position as Managing Director

  • Andrew
  • February 24, 2022
  • 0
The 60th edition of the Salone del Mobile.Milano moves to June 2022 boasting a plethora of new things
  • Salone del Mobile Milano

The 60th edition of the Salone del Mobile.Milano moves to June 2022 boasting a plethora of new things

  • Andrew
  • January 17, 2022
  • 0
Milan “Salone del Mobile” 2022 postponed
  • Salone del Mobile Milano

Milan “Salone del Mobile” 2022 postponed

  • Andrew
  • January 17, 2022
  • 0
Bisazza Mosaics Pebbles Collection
  • Design
  • Indoor Furniture

Bisazza Mosaics Pebbles Collection

  • Andrew
  • January 2, 2022
  • 0
Nardi Outdoor Doga collection receives a Good Design® Award 2021
  • Awards

Nardi Outdoor Doga collection receives a Good Design® Award 2021

  • Andrew
  • January 1, 2022
  • 0
SpaceInvader transforms Manchester’s One Piccadilly Gardens for Legal & General
  • Architecture

SpaceInvader transforms Manchester’s One Piccadilly Gardens for Legal & General

  • Andrew
  • December 31, 2021
  • 0
Massimosistema by Poltrona Frau
  • Furniture
  • Indoor Furniture

Massimosistema by Poltrona Frau

  • Andrew
  • December 30, 2021
  • 0

Posts navigation

1 2 3 … 12 Next

Newsletter

Instagram

Reposted from @isaloniofficial -100 days to #salonedelmobile60th, ready to #jointhedesignwave! 
From 7th to 12th June at Rho Fiera Milano. Are you going to be there?
#salonedelmobile2022
Tony Cucco
tonycucco
•
Follow
Reposted from @isaloniofficial -100 days to #salonedelmobile60th, ready to #jointhedesignwave! From 7th to 12th June at Rho Fiera Milano. Are you going to be there? #salonedelmobile2022
3 months ago
View on Instagram |
1/8
Reposted from @robdematt91 #robdematt91 #lampadedesign #vintage #design #modernariatoitaliano #carlonason #modernariatodesign #modernariato #modernart #designinspiration #designinterior #designing #designer #luxurylighting #modernarts #muranolighting #interior4you #interiordesign #architettiitaliani #antiquariato #robdematt #artemide #guzzini #kartell #fontanaarte #mazzega #reggiani #sciolari #midcentury #midcenturylamp
Tony Cucco
tonycucco
•
Follow
Reposted from @robdematt91 #robdematt91 #lampadedesign #vintage #design #modernariatoitaliano #carlonason #modernariatodesign #modernariato #modernart #designinspiration #designinterior #designing #designer #luxurylighting #modernarts #muranolighting #interior4you #interiordesign #architettiitaliani #antiquariato #robdematt #artemide #guzzini #kartell #fontanaarte #mazzega #reggiani #sciolari #midcentury #midcenturylamp
3 months ago
View on Instagram |
2/8
Season's Greetings from Tony Cucco design blog
Tony Cucco
tonycucco
•
Follow
Season's Greetings from Tony Cucco design blog
5 months ago
View on Instagram |
3/8
Hive Coworking Space
#design #designinspiration #designlovers
Tony Cucco
tonycucco
•
Follow
Hive Coworking Space #design #designinspiration #designlovers
6 months ago
View on Instagram |
4/8
Club workspace clerkenwell workshops, farringdon, london, united kingdom
#design #indors #tonycucco
Tony Cucco
tonycucco
•
Follow
Club workspace clerkenwell workshops, farringdon, london, united kingdom #design #indors #tonycucco
6 months ago
View on Instagram |
5/8
Nardi Outdoor booth at Host Milan trade show #nardioutdoor #hostmilano #hospitality #hospitalityworld #horeca #hrc #design #designinspiration
Tony Cucco
tonycucco
•
Follow
Nardi Outdoor booth at Host Milan trade show #nardioutdoor #hostmilano #hospitality #hospitalityworld #horeca #hrc #design #designinspiration
7 months ago
View on Instagram |
6/8
Reposted from @archidesiign Inverness A-Frame in California, USA by @blythedesignco [IG]
Tony Cucco
tonycucco
•
Follow
Reposted from @archidesiign Inverness A-Frame in California, USA by @blythedesignco [IG]
7 months ago
View on Instagram |
7/8
Reposted from @isaloniofficial #supersalone21 has been awesome but we can't wait to see you from 5th to 10th April 2022 for the 60th edition of Salone del Mobile.Milano #salonedelmobile
Tony Cucco
tonycucco
•
Follow
Reposted from @isaloniofficial #supersalone21 has been awesome but we can't wait to see you from 5th to 10th April 2022 for the 60th edition of Salone del Mobile.Milano #salonedelmobile
8 months ago
View on Instagram |
8/8
View on Instagram

This blog is not a newspaper, as it is a web space updated without periodicity. Therefore, it cannot be considered an editorial product, pursuant to law no. 62 of 7/03/2001. Cream Magazine by Themebeez

  • Cookie Policy
  • Posts

Inside the refurbishment of a 1930s Streamline Moderne cinema

A 1930s cinema was designed to make arrival feel theatrical. Curved corners, horizontal bands, polished metal, patterned terrazzo and glowing signage turned an ordinary evening into an event before the audience had reached its seat. Refurbishing such a building means protecting that sense of occasion while bringing its structure, services and comfort into the present.

The challenge is especially delicate in a Streamline Moderne interior. Its visual language is often quieter than the exuberant ornament of Art Deco, relying instead on aerodynamic profiles, continuous lines and carefully controlled materials. Every intervention has to respect the original composition without freezing the cinema as a museum piece.

The refurbishment described here treats the building as both an architectural artefact and a working cultural venue. The auditorium remains the emotional centre, while the entrance, foyer, bar, circulation routes and technical spaces are reorganised around contemporary expectations of accessibility, safety and performance.

Reading the original character

The first stage was architectural investigation rather than demolition. Historic photographs, planning drawings, paint samples and surviving fragments were compared to establish which elements belonged to the cinema’s first decade and which had been introduced during later alterations. This process revealed a building that had accumulated layers of fluorescent lighting, suspended ceilings, replacement carpets and insensitive signage.

Several original features had survived beneath those additions. The foyer retained sections of pale terrazzo flooring, while the stair contained a stainless-steel handrail with a soft, continuous curve. In the auditorium, the broad proscenium frame was intact, although its painted finish had darkened and its side details had been obscured by acoustic fabric.

Streamline Moderne is sometimes reduced to a palette of cream, black and chrome, but the restoration team found a more nuanced scheme. Warm ivory walls were paired with muted blue-green upholstery, dark timber trims and small areas of brushed aluminium. Reinstating these relationships gave the interior its period identity without turning it into a themed reproduction.

Reworking the entrance and foyer

The entrance had to work harder than it did in the past. The original ticket booths occupied valuable space, queues crossed the lobby and the main doors were difficult to operate for visitors with limited mobility. The refurbishment retained the ticket-booth geometry as a visual feature but opened one side to create a wider, step-free route into the building.

A new vestibule improves thermal performance without concealing the original façade. Slim glazed doors sit within a dark metal frame, allowing the curved canopy and illuminated vertical sign to remain visible from the street. At night, the entrance acts as a lantern, with low-energy lighting placed behind restored lettering rather than scattered across the elevation.

Inside, the foyer is organised as a sequence rather than a single crowded room. A terrazzo path leads toward the auditorium, while the bar occupies a former cloakroom zone. Its counter uses ribbed timber and a pale solid surface, a contemporary interpretation of the cinema’s original joinery. Loose seating is kept deliberately light so the room can accommodate queues, exhibitions and small design events.

The material choices follow a conservation principle of distinction. New elements echo the proportions and tones of the historic interior but remain identifiable as additions. This approach is familiar across thoughtful adaptive-reuse projects, including the structural logic explored in this mass-timber study, where contemporary construction is allowed to express its own character while responding carefully to an existing urban context.

Restoring the auditorium

The auditorium required the most extensive work because decades of use had affected nearly every surface. Seats had been replaced at different times, aisle lighting was inconsistent and the ventilation system produced distracting noise. Before any finish was selected, the project team mapped sightlines, reverberation and audience movement from every row.

The new seating follows the original fan-shaped layout but uses slimmer frames to increase legroom without reducing capacity. Upholstery in deep petrol blue introduces colour beneath the restrained ceiling, while the end panels use a warm metallic finish that catches the low aisle light. A small number of removable seats create flexible wheelchair positions with companion seating, avoiding the separation often found in older auditoria.

Acoustic improvement was handled with precision. Rather than covering the walls in uniform fabric, absorptive panels were inserted into existing decorative bays and matched to the geometry of the proscenium. The ceiling was repaired and repainted, while concealed speakers and projectors were installed behind carefully aligned grilles. This keeps the room visually calm when it is used for film, live performance or presentations.

The proscenium itself was cleaned, repaired and repainted in layers that reflect its original tonal depth. Its curved profile now frames a contemporary screen without competing with it. New curtains use a dense, low-sheen textile, chosen to absorb stray light and maintain the sense of ceremony associated with a traditional picture palace.

Balancing heritage and building performance

A historic cinema can be visually successful and still fail as a public building if its services are outdated. The refurbishment therefore concentrated on infrastructure that is mostly invisible: electrical distribution, fire detection, ventilation, drainage, data networks and emergency lighting. Service routes were coordinated through existing voids wherever possible to reduce damage to plasterwork and decorative surfaces.

Energy performance was improved through a combination of discreet measures rather than a single invasive solution. Roof insulation was upgraded from above, draughts were reduced around doors and secondary glazing was added in selected areas. The heating and cooling system now responds to occupancy, reducing energy use when the auditorium, foyer or studio rooms are empty.

Lighting was designed in layers. Architectural illumination grazes curved walls and highlights the restored handrail, while concealed linear sources follow the horizontal bands associated with Streamline Moderne design. Decorative fixtures provide warmth at seating and bar areas, and brighter, even lighting supports cleaning, maintenance and safe circulation.

The project also considered the environmental cost of replacement materials. Existing timber was repaired where possible, old seating components were separated for recycling and new finishes were selected for durability rather than novelty. A cinema that expects heavy daily use cannot rely on fragile decorative gestures; longevity is part of its design language.

Making movement inclusive

Accessibility was treated as a spatial question rather than a compliance exercise. The entrance, foyer, auditorium and washrooms were studied as one continuous route, with changes in level reduced wherever the historic plan allowed. Where a step could not be removed without damaging significant fabric, a carefully integrated ramp was introduced using contrasting but sympathetic materials.

Handrails were extended, stair nosings were made more visible and the emergency signage was redesigned to be legible without overwhelming the period details. Accessible washrooms are located close to the main foyer, and the bar includes lowered sections that allow visitors to order without having to negotiate a separate service point.

Acoustic comfort also supports inclusion. Induction-loop technology assists visitors using hearing aids, while improved sound separation reduces spill between the auditorium, foyer and adjacent rooms. A quieter screening mode, softer foyer lighting and clearly marked calm areas make the venue more usable for people who may find crowded public interiors difficult.

Element Historic condition Refurbishment response Design benefit
Entrance Narrow doors and uneven access Step-free vestibule with automatic operation Easier arrival for every visitor
Foyer floor Worn terrazzo and intrusive carpet Terrazzo repair and selective replacement Restored visual continuity
Auditorium seats Mixed generations and limited legroom New slim-profile seating with flexible positions Greater comfort and accessibility
Lighting Inconsistent fluorescent fittings Layered, energy-efficient architectural lighting Better atmosphere and lower consumption
Ventilation Noisy and poorly controlled Zoned system with acoustic treatment Improved air quality and comfort
Signage Cluttered temporary notices Integrated high-contrast wayfinding Clearer movement through the building

Furniture, graphics and the social interior

Furniture completes the transition between conservation project and contemporary venue. The foyer uses small tables, curved lounge chairs and benches that can be rearranged for different programmes. Their rounded silhouettes recall the cinema’s aerodynamic detailing without copying historic furniture too literally.

The bar stools and occasional chairs use robust textiles with a tactile surface, selected to withstand frequent cleaning and prolonged use. Dark-stained timber appears in touchpoints such as armrests, door pulls and table edges, creating a warmer counterpoint to the building’s metal and plasterwork. This restrained furniture palette allows the architecture to remain the dominant visual element.

Graphic design was developed as part of the interior rather than applied afterward. The typeface used for room signs has a geometric structure that recalls early modernist lettering, but its proportions are adapted for contemporary accessibility. Directional signs are placed at decision points, not simply beside doors, and the colour system distinguishes public routes from staff-only areas.

The foyer can now host more than pre-screening circulation. It accommodates book launches, panel discussions, small exhibitions and design gatherings without losing its cinematic identity. This flexibility is important because cultural buildings remain viable when their public life extends beyond a single ticketed use.

A renewed public interior

The completed refurbishment does not attempt to make the cinema look untouched. Its achievement lies in showing how historic character can survive through carefully judged change. Original curves, terrazzo, metalwork and decorative proportions remain legible, while new seating, services, lighting and access systems make the building useful for present-day audiences.

The project also demonstrates why interior design in heritage settings depends on coordination. Conservation, acoustics, furniture, signage, accessibility and energy performance cannot be solved independently. A new handrail affects circulation; a ventilation grille affects the ceiling; a seat layout affects both capacity and evacuation. The strongest decisions are those that improve several conditions at once.

For visitors, the result may feel effortless: a glowing entrance, a comfortable foyer, a quiet auditorium and a clear route to the seat. That apparent ease is the product of detailed research and restraint. The building’s past is visible in its atmosphere, while its future is secured through the performance of every contemporary layer.

  • Preserve original features that still carry spatial or material meaning.
  • Use new details that complement historic proportions without imitating them.
  • Coordinate accessibility, acoustics and services before finalising finishes.
  • Choose durable, repairable materials for high-contact public areas.
  • Design foyers and circulation spaces for events beyond film screenings.

The restored cinema is ready to function as a daily gathering place again: a picture house, performance room, neighbourhood landmark and adaptable cultural interior. Visit it at screening time, when the illuminated sign, curved foyer and renewed auditorium reveal how a 1930s design vision can continue to shape public life.

Cookie Settings Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT